ampersand
Concept, copy and strategy – for impactful, inspiring brand communication.
why
Relevance over sensory overload.
Brand communication has become predictable, boring, and pushy. So much so that consumers no longer just ignore ads but disable them whenever possible – even if it means paying for it. The problem is not the product but uninspiring communication.
To make advertisements appealing again, to inspire desire and brand loyalty: ampersand.
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Golden Circle.
Promising superior quality and ground-breaking innovation doesn’t tingle anymore. Thus, ampersand starts with the Golden Circle strategy – and probably the most important question in brand communication: why?
With research, interviews, and workshops, we find your ”why”, simplify the answer, and create a unique brand communication. For an authentic image – instead of tingle-free promises.
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Just copy.
No paste.
ampersand writes fat-free. No hollow words, no copy & paste, no buzzwords. Concepts are smart, strategies on point, and copies eloquently put – from the dentist’s newsletter to the automotive campaign of the year.
who
ampersand
The character.
Noun. The 27th letter. Contraction of
“and per se and“. A logogram or symbol (&) representing connection.
The company.
Connecting message & recipient.
Brand & consumer. Intention & conversion.
All while being transparent for the client with a scalable workforce for the job.
wo
Hamburg. Berlin. Remote. On-site.
OFFLINE
D. Köllner (Donnie Callister)
Barmbeker Str. 81
22303 Hamburg
+49 160 / 66 76 668
ONLINE
Mail info@ampersand-text.com
Portfolio donniecallister.com
Networking Xing, LinkedIn
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